Why should I hire a professional?
Every now and then we come across a small-medium business owner who challenges the reasoning behind engaging in a professional designer.
Below we provide some of the top 5 reasons as to why a professional graphic or web designer should be engaged.
1. Designers don’t just make things look pretty.
There are tried and tested reasons as to why we may position a particular graphic in a certain position or at a certain size. Any great designer will understand the Golden Ratio and the Rule of Thirds in the creation of aesthetically pleasing designs. Not just this, any designer that has graduated from any reputable design course will be aware of other design principles and elements and understand how to apply these principles and elements to draw attention to your business promotions.
2. Designers understand how colour works.
Colour is an element of design that should never be underestimated. Most of us have sat through tutorial after tutorial developing an understanding of colour theory and the psychology of colour. Learning what various colours mean in combination, how they affect perceptions and how they can draw attention. Did you know that certain colours are perceived differently from culture to culture? Or that in Australia, about 8% of males and 0.4% of females suffer colour blindness to some degree, potentially affecting how a communication piece is read.
Added to this designers understand how colour is made. There is a difference between the colour that you see on-screen and the result that is printed. There are colour systems that designers invest in, to ensure the best and most consistent colour reproduction possible.
3. Designers understand typography.
Like colour, typography is an important element of design. Among many other issues, there is nothing more off-putting to a reader than picking up a communication piece (brochure, flyer, poster, business card, postcard etc.) that has a gazillion different fonts, confusing the reader with regards as to what piece of information is most important. Designers will usually design using typefaces which contain a family of styles ensuring that there is consistency, when multiple typefaces are selected they are usually complimentary and generally no more than 2, maximum 3, in the one communication piece. You can read about the definitions of fonts & typefaces here.
4. Designers do hierarchy.
Great designers will be able to quickly establish what elements are most important and what are the least. Hierarchy doesn’t just apply visually but is also very important to content especially if you are keen to be in front of your audience in the mobile space.
Despite initial thoughts, in the long run, engaging in a designer is cheaper!
Not believing this theory? Calculate the value of your time and how long it took you to create your communication piece. Quite often designers can complete your communication piece at a fraction of the time you can.
What about the time your creation was taken to the printer, only to have them tell you it’s not suitable to print, resulting in having to pay the printer to fix your file so that it is suitable for use? Or that time that image was so incredibly pixelated that you couldn’t see what it was… Though it looked great on screen!! It resulted in the investment in an expensive image and a reprint. Undoubtedly the original image pinched off the internet was from someone’s website, potentially opening you up to copyright issues.
So as you can see, all very valid reasons for engaging in a professional designer.