We loved working with Simone at Vow Factor Weddings and Events (formerly Art of Bride). With neighbouring countries experiencing legislation change around marriage, Simone felt it pertinent that her brand name and branding needed to reflect those changes, it was only time before our government in Australia got on board. Soon enough, same-sex marriage in Australia was recognised. With the rebrand to Vow Factor, Simone was ready to hit the ground running so-to-speak, with a name that appeals to all audiences and that is memorable. We even had some fun when we designed the logo, incorporating an infinity symbol subtly.