Brand Ark Brand Naming

Brand and Product Naming

Trying to come up with a unique business or product name?

Naming a business can be challenging, it can also be very difficult to come up with a name that is memorable, unique, descriptive and appropriate for the brand and your target audience. More often than not, it is best to get a specialist on board we to help you develop your brand name… strategically.

Now, we don’t develop names from thin air, we develop them with the end game in mind. We spend time with you, getting to know you and what you do, who your customers are and the benefits and values that you add to their lives. We align all this with your business goals, your positioning, essence and archetypes producing a business or product name based on our Brand Ark eight-point criteria that including uniqueness, sticky-ness, secure-ability and protectability across multiple platforms.

We concept test short-listed names with either a generic audience or your specific target audience, to ensure salience and provide you confidence in the selection of your brand or product name.

We can also connect you with a reputable Trade Mark and Patent attorney to make your brand protection easy, it’s the recommended next step for building brand equity.

Of course, your brand name development is best paired with one of our design packages and can be further supported by one of our brand strategy packages. Contact us to find out more about how we can help you brand for success.

Want to know what else you need to launch your brand into the stratosphere?

Download our Brand Checklist, an extensive guide to what you need to build a strong brand that will connect with your audience. Fill out our details and we’ll send it to you as soon as your details are confirmed.

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Brand Checklist

Our Services

Discovery
Reports

Discovery
Reports

Our Discovery Reports are a review (or audit) of existing communications use in the marketplace. Exploring competition, brand design, systems and standards (and more) we identify what is working or needed in creating the optimal brand experience.

Brand & Product Naming

Brand & Product Naming

Through understanding your audience and your business goals we'll create your business or product name based on eight set criteria, testing to ensure that your name hits the mark. Then we will take your brand further, setting the path for building more equity through protection of your brand.

Strategic Brand Consulting

Strategic Brand Consulting

Empowering business to build strong brands and achieve superior outcomes means ensuring companies have clarity, direction, mission/vision alignment, and that they are connecting with their audience. With strategic brand consulting, Brand Ark can help you to lay the foundations for a strong brand.

Graphic & Digital Design

Graphic & Digital Design

Brand Ark is able to design, develop and produce graphic design for any media type, including print and online promotional collateral. Often our design work goes hand-in-hand with brand development, however, we can work with your existing brand too.

Workshops & Keynote Speaking

Workshops & Keynote Speaking

Trish runs workshops around branding, your particular challenge and audience will depend on the brand topic presented. OR book Trish as your next Keynote Speaker! Putting it all on the line, she’ll share what it takes to run a business with a degenerative disease, trying to stay sane while doing-so.

Stuck on developing a unique Brand Name? We can help...

Contact Info

  • dob, Level 1. 207 Gilbert Street, Adelaide SA 5000
  • PO Box 12, Para Hills SA 5096
  • 0412 842 233
  • brand-ark.net.au/book