What is brand personality?
We all have a personality, so should a brand have one too?
Sex sells & innuendo can too, but misogyny does not.
Every now and then we come across a small-medium business owner who challenges the reasoning behind engaging in a professional designer.
Brand positioning. It is the big red throbbing heart of any marketing strategy. It refers to locating the right position against your competitors in the prospective buyer’s mind.