BrandArk is on a mission!
Our mission over the next two years is to help 20 startups and 20 small businesses build successful brands. It will be a challenge as success is mainly in the eye of the beholder, but the point is, whatever that success may be, we want to help!
Just how a name identifies a person, a brand name gives distinctiveness to a business’ product or service. A very important factor in your business since it captures the attention and interest of your clients.
We all have a personality, so should a brand have one too?
Sex sells & innuendo can too, but misogyny does not.
Every now and then we come across a small-medium business owner who challenges the reasoning behind engaging in a professional designer.
Brand positioning. It is the big red throbbing heart of any marketing strategy. It refers to locating the right position against your competitors in the prospective buyer’s mind.
Why is branding so important to my small/medium business?